About Us

We are two moms living in the United States who care deeply about the products we use around our kids alongside introducing them to their roots in South Asia. With Ethnic Roots we wanted to make sure that we minimize our carbon footprint on the planet so our kids can enjoy the beauty of nature just as we did growing up and also experience fragrances that are so special to us. The idea of Ethnic Roots stemmed from our passion for fragrances that tie us back to our roots. We chose clean scents and soy wax to be blended together in our candles that make them safe to burn around our families and also stir nostalgia in the most beautiful way. Our store is truly a place for reliving your favorite memories presented to you in a unique form. We make every effort to bring you your favorite home decor products in an organic way.

Our Products

We want all our products to remind you of South Asia in an organic way. We strive to bring the most popular scents and delectable aromas of South Asia as part of our product range. All our candles are made of 100% soy wax and hand poured in small batches. Soy wax is biodegradable and non toxic making our products not only environment friendly but also safe to be used around babies since there are no toxic fumes unlike Paraffin wax. In addition to this all our containers can be reused once the candle is burnt out making us a truly sustainable brand.

We want you to enjoy the aromas of South Asia in a unique way and while also ensuring that we preserve the environment and care for our loved ones.

Our Policy

In today’s online shopping market, we believe transparency should be the highest regarded customer value. That’s why we’re open to answering any questions regarding our products and processes. please refer to our FAQ page or feel free to reach out with your queries if you do not see what you're looking for.

For any wholesale inquiries, comments or special requests please get in touch with us, we’re happy to help.